Apocalypse Now...

I just realized that the photograph I posted with my Apocalypse Now blog isn't showing up.

I'm trying again 'cause I think the image is worth it.

Mind Is Brave

Despite having already done the "Design I Like" Blog, I discovered a website this weekend that also has a design I like. I have to tell you how I found it because it was random chance and very scary.

I went to Ft. Lauderdale for Spring Break which was amazing and on the last night I went to a Jazz Club in Miami and saw an incredible Cuban band. As I was leaving the club, I saw a poster on a telephone pole and all it said was, "Mind is Brave." Underneath where usually you would see phone number tabs to take home, there were tabs of this website: http://mind.isbrave.com/
Anyway, I put it in my pocket and completely forgot about it.

I sat down on Sunday to do the assignment, took many breaks, and was unsatisfied with the blog I had done. At some point I pulled the tab out of my pocket and meandered to the website. I discovered that it is part of a Diesel campaign and one of a series of three short films. Personally, I like the Mind video best but all of the videos have different camera angles, colored lighting, and thematic elements that represent their titles. There is a very psychoanalytic perspective in the ideas presented. The Mind is completely captivating and the journey along a thin line between sanity and insanity is explored. Bravery as a quality surpasses these human weaknesses. I still don't quite understand the correlation between these clearly meditated, artistic, provocative films and Diesel marketing their clothing, but props to Diesel for opening this up to the public. If you have any curiosity, check it out.

Design I Like... The Kiss and Snickers

After reading this assignment four or five times over the last two weeks, I finally decided that Snickers was the Design I Like. While I think that the marketing scheme talks down to the American people by making words up out of thin air, I have to admit they make me laugh. Not to mention they're everywhere. As you can see above, the brown posters can be found dominating subway cars, telephone booths (who uses those any more?), and buses. The blue and white font is recognizable from Snickers' candy bars, as well as the chocolate coloring with red highlights. While this design and campaign in general doesn't really inspire any intellectual musings from the public it definitely sells candy bars. Next to Jameson ads on the Subway, which the Jameson bottle speaks for itself so the campaign lacks design ingenuity, I like seeing life size Snicker bars that make me laugh and vary so greatly. The beauty of fake words is there are a plethora of clever puns that exemplify the reasons why chocolate and peanuts make a great couple. The combination of inundation and familiarity is effective and commendable.



I love this poster, I have it hung behind my bed. Entitled, Kiss, it embodies more than just a kiss to me. It is devotion, warmth and love. The colors, distinct almost spiritual aura around the bodies and the unity of their bodies all portray that passionate love.