After reading this assignment four or five times over the last two weeks, I finally decided that Snickers was the Design I Like. While I think that the marketing scheme talks down to the American people by making words up out of thin air, I have to admit they make me laugh. Not to mention they're everywhere. As you can see above, the brown posters can be found dominating subway cars, telephone booths (who uses those any more?), and buses. The blue and white font is recognizable from Snickers' candy bars, as well as the chocolate coloring with red highlights. While this design and campaign in general doesn't really inspire any intellectual musings from the public it definitely sells candy bars. Next to Jameson ads on the Subway, which the Jameson bottle speaks for itself so the campaign lacks design ingenuity, I like seeing life size Snicker bars that make me laugh and vary so greatly. The beauty of fake words is there are a plethora of clever puns that exemplify the reasons why chocolate and peanuts make a great couple. The combination of inundation and familiarity is effective and commendable.
I love this poster, I have it hung behind my bed. Entitled, Kiss, it embodies more than just a kiss to me. It is devotion, warmth and love. The colors, distinct almost spiritual aura around the bodies and the unity of their bodies all portray that passionate love.
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